What is Email Marketing?

Promoting a business by sending emails and newsletters is what we call email marketing. Today’s marketers need to do more with less. They need to connect with their audience in a highly personalized way, while staying on budget. Marketers who are good at email marketing can connect with their customers in a highly targeted way. They will be successful in delivering ROI and revenue back to the business.

No marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer.

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Why Should We Do Email Marketing?

Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent in the lives of people around the world. There are three times more email accounts than there are Facebook & Twitter accounts combined. Many of the top marketers from some of the most successful companies across the world believe email is the #1 channel for growing your business.

As a marketer, you have many channels available to reach your audience, but with limited time and resources, you need to prioritize your efforts. Email Marketing is by far the most effective channel to attract, engage and connect with an audience to drive sales and revenue for your business.

Pros & Cons of Email Marketing:

The following table lists down the pros and cons of Email Marketing:

Pros Cons
Emails direct traffic to your website Too many e-mails from various marketers
It is an easy way to reach mobile customers Spam filters catch bulk marketing emails
It’s an effective way to keep customers informed Inconsistent updates
Email coupons drive online and in-store sales Too much online marketing
It’s easy to customize and integrate into other marketing tactics. Email marketing is inexpensive Unsubscribe buttons – anyone can press it easily

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