What are Push Notifications?

Push Notifications are short pop-up like messages used by companies to get the attention of customers, commonly through web browsers or apps. Mobile push notifications are a great way to drive user engagement. Companies use mobile push notifications to send targeted, relevant messages based on specific customer behaviour.

Why use mobile push notifications?

As per Google, nearly 2/3 of smartphone users are likely to purchase from companies whose mobile sites or apps customize information to their location. Through push notifications, companies can send highly personalized messages to users based on their location, time, and activity. This level of personalization improves engagement and drives the net lifetime value from each customer.

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What are the types of mobile push notifications?

Users have different needs at different points of their user journey. Different types of notification work at different points of the user journey. As a beginner, users seek more information on how to use an app. As they explore the app, they may be interested in updates that are relevant to their specific needs. The right kind of push notifications can help marketers nurture new users into power users successfully.

Here are some types of push notifications that are commonly used by brands to converse with their users:

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